As I was loading up my truck to set up for a show I’m doing tomorrow, I was thinking about the last time I did this particular show a few years ago. Several of my booth neighbors complained so much about not selling much. Blah Blah Blah.(I don’t tolerate complaining very well. From anyone. Myself included).
|Necklace and lampwork designed by Jennifer Cameron, resin pendant by Jade Scott.|
|Necklace designed by Linda Larsen|
If it’s a woman and maybe she’s wearing a gorgeous scarf or something, complement it. Complementing accessories, hair, whatever, will tell the potential customer you recognize they are more than just a body hopefully carrying a wad of money to buy your stuff. It will also help you remember them if they come back to your booth later.
|Copper ring designed by Melinda Orr|
If it’s a man, they often like to hear technical details about your products. If a man touches one of my chainmaille pieces, I will explain briefly that I open and close all those links by hand and weave them into that pattern.
|Mystic Raven Necklace by Karen Totten|
Is there a certain amount of acting involved with the constant standing, smiling, small talk, etc? You betcha! I get tired just like anyone else. However, it doesn’t matter if I am exhausted or not. I maintain that same level of pep, friendliness, and customer service until it is time to pack up and leave.
|Alexis Necklace by Barbara Lewis|
Next week I will discuss how to handle criticism gracefully while selling at art shows.